Chairmen and managers of Spain’s leading brands discussed the importance of brand reputation yesterday, at a session held at the Cuatrecasas, Gonçalves Pereira office in Madrid and organized in conjunction with The Leading Brands of Spain Association. Emilio Cuatrecasas inaugurated the session and introduced Lalo Azcona, journalist and founder of Estudio de Comunicación, who highlighted how important it was for top managers to be involved in this process, in addition to the need to hire experts. Over 40 executives from member companies of the association attended the session, continuing their debate over the post-meeting cocktail.