Advertising: when a meme is no longer funny

2018年10月29日

Advertising: when a meme is no longer funny
Advertising: when a meme is no longer funny

 

Written by María Pascual

 

 

The board of the Swedish Advertising Ombudsman has ruled that using the well-known Distracted Boyfriend  meme (a stock image that became famous on social media) in advertising is gender discriminatory, and therefore should be banned.In 2018, the Swedish internet operator Bahnhof advertised new vacancies in its company on social media using this meme. 

 

 

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