Cuatrecasas, Gonçalves Pereira analyzes role of women in digital transformation


Third year of Women in Business brings together 150 female executives.
Third year of Women in Business brings together 150 female executives.

The digital transformation process, the new global trends among consumers and in business models, and the role of women in them, was the focus of the Women in Business event organized by Cuatrecasas, Gonçalves Pereira. Over 150 female executives and businesswomen assembled in the law firm’s auditorium agreed that the consolidation of the forum allowed progress to be made in the subject areas and key matters to be addressed, such as adapting businesses to the digital customer and the unavoidable skills that must be acquired by professionals, who are ultimately responsible for the digital transformation.

Helena Herrero, president and CEO of HP in Spain and Portugal, was keynote speaker and pointed out that "beyond technology, we must emphasize what people are capable of doing with it."  She also introduced concepts such as "the coexistence of five generations working together in the same company" and "the beneficial collaboration between businesses in order to grow in certain business areas.”

Cuatrecasas, Gonçalves Pereira partner Mariana Norton moderated a panel formed by Suzana Curic, Head of Global Sales Ericsson Broadcast and Media Services; Félix Muñoz, Director of the IE Business School Marketing and Sales Management Program; Noelia Fernández, Chief Digital Transformation Officer of Prisa; and Antonella Pucarelli, Deputy Country Retail Manager of IKEA Ibérica. The spiraling consumption of information and audiovisual content on mobile devices, the new demands of consumers and the overwhelming success of certain young businesses that, in barely 10 years and thanks to adapting to the digital user, monopolize areas such as music or the audiovisual industry, were some of the matters addressed on this panel. There was also emphasis on the special aptitudes of women’s leadership to develop models of collaboration, to manage and incorporate virtual teams, and to ensure the individual human relationship with clients and professionals that is required in the current environment. The analysis of these subjects gave rise to an interesting debate with noteworthy contributions of important participants such as those of Ana María Llopis, chair at DIA.

The event ended with the address of Diana Rivera, partner at Cuatrecasas, Gonçalves Pereira, who wished to point out "that it is not a question of doing digital business, but rather of doing business in a digital world in which consumers want everything, at any time and in any place."

This is the third year of Women in Business Cuatrecasas, a forum that has become a meeting point for female executives and businesswomen who seek to share experiences and interests regarding the role of women in the business world.