Influencers and social media, hidden advertising on Instagram


By:  and Raúl Pérez

On March 5, 2021, the Advertising Jury of Autocontrol issued a decision upholding a complaint against a telephone and electronics company for breach of the Code of conduct on the use of influencers in advertising. The Jury qualified as surreptitious advertising three posts on the Instagram profile of journalist Sandra Barneda, considering that consumers could not clearly and unequivocally identify their advertising nature.

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