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SubscribePSG Equity acquired Emotion Mobility from Ibérica Partners. This transaction, which Cuatrecasas advised on will enable Emotion to further enhance its technology roadmap, scale into key international markets across Europe, Americas, and Asia, and strengthen its leadership position through strategic M&A.
Emotion is a leading global SaaS (cloud-based platform) mobility software group for digital mobility management, serving rental, subscription, operational leasing, chauffeur, and courtesy services across over 90 countries. Headquartered in Lisbon, Emotion serves hundreds of enterprise customers, including Avis, Enterprise, Europcar, Hertz, Sixt, and Volkswagen, helping manage a global fleet of close to one million vehicles.
PSG is a growth equity firm that partners with software and technology-enabled services companies to help them navigate transformational growth, capitalize on strategic opportunities, and build strong teams. It has backed over 150 companies and facilitated over 520 add-on acquisitions.
The Cuatrecasas team was led by the Corporate and M&A co-coordinator, Mariana Norton dos Reis, and included Francisco Martins Caetano, João von Funcke, Tomás Roxo, and Maria Francisca Fonseca, all from the same practice area.
“It was a complex transaction due to the need to articulate the several jurisdictions where Emotion is present—India, United Arab Emirates, the Netherlands, and Portugal—and the requirements for the structuring of the private equity growth investment by PSG Equity,” says Mariana Norton dos Reis.
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