Cuatrecasas advises Banco Santander on renewing loyalty program with LATAM Airlines through exclusive agreement
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SubscribeCuatrecasas has advised Banco Santander Chile on negotiating and renewing its loyalty program with LATAM Airlines—including the LATAM Pass Miles program—in association with banking and financial products.
The agreement consolidates 30 years of business relations and reflects the changes in commercial practices, including the legal and regulatory changes that impact the development of loyalty programs and the bank’s offer.
With a strong track record in providing banking services, Banco Santander Chile has established itself as one of Chile’s leading financial institutions. LATAM Airlines is the largest group of airlines in Latin America and is a benchmark for regional and international air connectivity.
This agreement marks a new milestone in the relationship between the two companies, consolidating the loyalty program with the longest track record in the country, and strengthening the leading position of both companies in the Chilean market.
The advisory service was led by Tomás Kubick, a Corporate partner at Cuatrecasas Chile.Don’t miss our content
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